Dreyer’s Grand Ice Cream announced this week that its Eskimo Pie ice cream bars will be getting a new brand name, acknowledging in a statement that the current name is “derogatory.”
In a statement obtained by Fox Business, Dreyer’s Grand Ice Cream, the U.S. subsidiary for Froneri, which acquired Nestle USA Ice Cream late last year, said that the move is part of the company’s larger review of its products.
“We are committed to being a part of the solution on racial equality, and recognize the term is derogatory,” said head of marketing for its parent Dreyer’s Grand Ice Cream Elizabell Marquez in a statement obtained by the outlet: “This move is part of a larger review to ensure our company and brands reflect our people values.”
It’s not clear when the change will occur or what the new name will be.
The ice cream bar, which is vanilla ice cream with a chocolate coating, and was America’s first chocolate-covered ice cream bar, was patented in 1922. As Smithsonian Magazine pointed out, its name “traded heavily on a stereotype” of indigenous people in the Arctic. You can read more about the word and why it’s considered to be a derogatory term by many here.
This news comes as several food brands have pledged to change or reevaluate their packaging because of images and names that have racist origins. Just last week, Quaker Oats announced it would be changing the logo and name of its Aunt Jemima brand, acknowledging that its “origins are based on a racial stereotype.” Mars also announced that it would “evolve” its Uncle Ben’s branding and Conagra Foods told Forbes on Wednesday that it has “begun a complete brand and packaging review on Mrs. Butterworth’s.”
与此同时，还有几家食品品牌已经承诺要更改或重新评估自己的包装，因为有些图片和名字的起源带有种族主义色彩。就在上周，桂格麦片宣布要更换Aunt Jemima品牌的标志和名字，该公司承认“其起源带有种族刻板印象”。玛氏公司也宣布要“升级”旗下Uncle Ben公司的品牌标识。康尼格拉食品公司周三对《福布斯》说已经“开始对Mrs. Butterworth’s品牌进行完整的品牌和包装审查”。