“I’m sending nudes to every person who donates at least $10 to any one of these fundraisers for the wildfires in Australia,” American model Kaylen Ward posted on Twitter on Saturday, alongside a list of charities and fire services.
“Every $10 you donate = one nude picture from me to your DM. You must send me confirmation that you donated.”
The Texas-born, Los Angeles-based model told 10 daily on Sunday that she had been left upset and emotional after seeing images of the bushfires on her social media feeds, and was concerned the disaster wasn’t getting enough international attention.
“I saw so much media coverage about other things happening in the world, like when Notre Dame burned down and lots of people were posting and donating, but I didn’t see a lot of people doing that for Australia.”
Ward is currently on holiday in the Caribbean, and before going to bed two nights ago, decided to ask her large social media following — as of time of writing, she has 42,000 followers on both Instagram and Twitter — to send money to Australian fundraisers.
“I already have people who will buy nude photos of me, so I asked all my followers who already send me money anyway to send that in for a good cause,” she said with a laugh.
Ward said other models had started their own fundraisers inspired by her idea to trade pictures for donations. One friend, Jenna Lee — with 764,000 followers on Instagram and 29,000 on Twitter — posted her own offer of pictures for each $10 donated to bushfire fundraisers on Sunday.
She said, as of Sunday afternoon, she had verified around $15,000 of donations from her followers, just four hours after posting her offer on Twitter.
“When I first started I was nervous, super anxious. But five minutes later, my inbox was flooded and those thoughts went out the window,” she said.
Ward said that, following the response to her idea, that she may do similar fundraisers for other disasters in future, and is considering starting an organisation to encourage other models to follow suit.