Beyond Meat is partnering with fast-food chains KFC and Pizza Hut to sell its plant-based meat replacements in China.
The companies haven’t announced specific details yet, but new products are scheduled to launch in June at the restaurants’ Chinese locations.
“We’re proud to expand our partnership with KFC into China, one of their largest markets worldwide, as well as introduce a new partnership with Pizza Hut in China,” a Beyond Meat spokesperson told FOX Business. “We’ll be sharing more details soon.”
Both chains are owned by Yum China Holdings.
Beyond Meat has been making a push into new markets. The company already announced a limited test last month at Chinese KFC restaurants, and Starbucks has also recently launched a plant-based menu in China that features Beyond Meat products.
Beyond Meat一直在向新市场进军，这家公司已经在上个月宣布在中国的肯德基餐厅进行限量测试。星巴克最近也在中国推出了植物性菜单，主打的就是Beyond Meat的产品。
KFC sold plant-based chicken nuggets in the trial last month, and Yum China said pre-sale coupons for the first day sold out in less than an hour.
“The test of KFC’s Plant-Based Chicken Nuggets caters to the growing market in China for delicious alternative meat options on the go,” Yum China CEO Joey Wat said in a statement last month. “We believe that testing the plant-based chicken concept with one of our most iconic products will take this increasingly popular meatless trend to a new level.”
Meatless protein makers like Beyond Meat and Impossible Foods have eyed China as key to their future growth. Beyond Meat hired a former Tesla executive, Sanjay Shah, last year to lead the company’s overseas expansion.
像Beyond Meat和Impossible Foods这些无肉蛋白制造商认为中国是他们未来发展的关键地区。Beyond Meat去年雇佣了特斯拉前高管Sanjay Shah带领该公司进军海外。