How to introduce the company will affect the customer’s impression of the company, especially for the first time customers, every word you say to the customer is related to whether you can establish a cooperative relationship. If you are good at business English, you know how to introduce this is the best, but if you don’t know how to introduce your company to others, where should you start? Let Hujiang Xiaobian to find out.
(1) First, we must introduce the nature of the company and its business scope
soletrader proprietorship sole proprietorship
Partnership joint venture
franchise chain enterprises
state-run state-run enterprise
Catering industry catering industry
E.g. We are one of the important exporters of textiles in the country.
Our company is one of the major exporters of the textile industry in our country.
E.g. We are a state-run Export &Import Corporation, specializing in Light Industrial Produce.
We are a state-owned enterprise specializing in the import and export of light industrial products.
We are the sole importer of “B&G” garment in this district.
We are the exclusive agent of “B&G” clothing in this area.
P.S. Note that “specializing in sth” here means exclusive business, and “in this district” means exclusive agency.
(2) Boast about the strength and credibility of the company
Abundant capital: Abundant capital
Sufficient supply: rich resources
Wide range of business: a wide range of products
operating income stability: operating income stability
E.g. Personalbanking businesses with its advantages of large volume, low-risk, businessscope, operating income stability occupy an important place in the development of commercialbanking business.
Personal banking business occupies an important position in the development of commercial banking business with its advantages of large volume, low risk, wide business scope and stable operating income.
E.g.”The successful development of Guinea’s rich resources can strengthen sustainable development for the entire region,” Zoellick said.
“The successful development of Guinea’s rich resources can enhance the sustainable development of the entire region,” Zoellick said.
(3) Introduce the company’s reputation, which is very important to customers who meet for the first time
Pay great attention to the good guarantee to the clients: pay great attention to the good guarantee to the clients
enjoy a reputation: enjoy good reputation
is famous: be famous in
has a certain market share: stand well in
We enjoy good reputation in the world market for our good quality and reasonable prices.
Our company enjoys a reputation in the international market for its excellent quality and reasonable price.
E.g.Well, to improve the situation, I think the key point is to take some effective measures to make the hotel really stand out in this highly competitive market.
In order to change this situation, I think it is important to take some effective measures to make our hotel truly stand out in the highly competitive market.
(4) Introduce the company’s business history and increase the confidence of customers who meet for the first time
E.g. We have handled this commodity for more than 10 years.
We have been dealing with this product for more than ten years.
E.g. We are a large dealer with many years’ experience in this line.
We are a big company and have been in this business for many years.