Costa Coffee and Barclaycard have announced the launch of a contactless coffee cup payment system in the UK.
Named the Clever Cup, the silicon-based reusable cup has an integrated contactless technology, powered by Barclaycard’s bPay, for a faster and more convenient alternative payment option.
Created to encourage the use of reusable cups, the contactless chip is detachable and customers can use the cup to make purchases within Costa stores or anywhere else accepting of contactless payments.
Users are also able to track their spending, top up their balance and block or cancel contactless payments online or through the available bPay app.
According to Finextra, Costa Coffee managing director Jason Cotta said: “Contactless technology has become increasingly prominent in our daily lives and through the launch of the new Costa / Barclaycard Clever Cup we hope to appeal to those tech-savvy customers to help facilitate and drive environmentally friendly behaviour.”
据《Finextra》周刊报道，Costa咖啡的总经理Jason Cotta说：“非接触技术在我们日常生活中越来越普遍，通过这次Costa和Barclaycard共同推出的新款Clever Cup我们希望能吸引那些技术控的顾客来促进推动环保行为。”
Rob Morgan, head, sales and partnerships at Barclays said: “Today’s shoppers are looking for seamless and ‘to hand’ ways to pay. Our wearable chip technology allows almost any accessory to be transformed into a smart payment device, unlocking the benefits of speed and ease in everyday purchases.”
The contactless coffee cup is expected to be available for £14.99 across all Costa stores, however a rollout date hasn’t yet been confirmed.
The Clever Cup initiative is a part of Costa’s wider plan to increase the use of reusable cups and tackle the growing issue of coffee cups ending up in landfills. In April this year, the coffeehouse chain committed to recycling the same volume of cups it puts onto the market.
Launched this year in partnership with five national waste collectors – each responsible for collecting, sorting and transporting the cups to recycling plants across the UK – Costa said it pays a £70 supplement for every tonne of cups collected.
This year alone, the company expects to recycle “at least” 100 million cups and up to 500 million – the equivalent of it’s entire yearly sales of takeaway cups and a fifth of those consumed in the UK (2.5bn) each year – by 2020.
As well as benefitting the environment, the initiative will also support the only three paper mills in the UK that can “correctly” recycle coffee cups, who will move from recycling 14 millions cups to 100 million this year alone.
Costa managing director, Dominic Paul, said: “Costa is putting its money where its mouth is, to find an immediate solution to increasing the volume of takeaway coffee cups being recycled in the UK. It also dispels the myth that coffee cups can’t be recycled.
“Following today’s announcement, up to 100 million cups will be recycled this year alone and if the nation’s other coffee chains sign up, there is no reason why all takeaway cups could not be recycled by as early as 2020.
“At Costa, we want to guarantee our customers that if they throw their cup into the right recycling bin it will get recycled, and today’s announcement is a major step towards that happening.
“We have set our own target to recycle the same volume of takeaway cups we use every year and call on other cup retailers to join, and help to build a dynamic market for takeaway coffee cup recycling.”
Costa Coffee operates over 2,380 shops in the UK and more than 1,300 in 31 international markets. So this move of theirs is expected to have a great impact.