Whether it’s job rank or mobile Internet terms, we rarely use full names. People usually only use abbreviations in the work environment. And if you’re a newcomer, it’s best to accumulate some of these abbreviations first. You don’t have to memorize every word of the full name, but at least you have to understand their basic meaning:
1. PV
PV is often talked about in business news. For example, the average daily PV of Shanghai Net has reached tens of millions. What does this mean?
PV is page view, which translates to page views. The more PV of a website, the more users browse, that is, the more traffic. The larger the PV, the larger the user scale of this website, and the greater the business value.
It is worth noting that PV measures the number of page views. If 3 people view a webpage once, and 2 people view the same webpage twice, what is the PV of this website? The answer is 7 times.
Let’s look at an example,
Page views may be counted as part of web analytics. For this reason, it is a term that is used widely for Internet marketing and advertising.
Page views is an indicator of web analysis, which is widely used in marketing and advertising industries.
Since page views help estimate the popularity of sites, it helps determine their value for advertising revenue.
Because page views can help us predict the scale, it can determine advertising revenue.
2.UV
Yesterday we talked about PV (page views), so what if I want to know how many people have viewed this page? This is UV (unique visitor), the meaning of independent visitor.
Unique visitor refers to the number of distinct individuals requesting pages from the website during a given period, regardless of how often they visit.
(An independent visitor refers to an individual who visits a website within a certain period of time, regardless of how many times they have visited.)
Similarly, if 3 people view a webpage once, and 2 people view the same webpage twice, what is the UV of this website? The answer is 5 (PV is 7 times). UV is generally smaller than PV. If PV is many times that of UV, it means that this user uses this website very frequently!
Let’s look at an example,
The purpose of tracking unique visitors is to help marketers understand website user behavior.
(The purpose of marketers to monitor independent visitors is to understand user behavior.)
3. DAU
Daily livelihood of Douyin is 50 million, Weibo is 100 million, and WeChat is 500 million.
What does daily life mean here? It refers to the number of daily active users, the English abbreviation is DAU (Daily Active User). In the mobile Internet, DAU is a very important concept, to a certain extent, it can determine the degree of financing of a company and the ultimate life and death. Similarly, there is another term for monthly active-MAU (Monthly Active User).
But how to define whether a user’s behavior is active or inactive is different from company to company. Let’s look at an example:
Each company will have their own unique method for calculation DAU. Many companies do not share specific details regarding how they calculate DAU.
(Each company has its daily living algorithm, and many companies have not announced their daily living algorithm.)
4. CTR
What do Internet advertising practitioners care most about? That is of course the click-through rate-CTR (Click-through Rate), because this is the key to your marketing success. It is calculated by dividing the number of clicks by the number of impressions.
The purpose of click-through rates is to measure the ratio of clicks to impressions of an online ad or email marketing campaign.
(The purpose of click-through rate is to measure the ratio between online advertising clicks and impressions.)
The key to increasing the click rate is the production of the display page. Generally, the click rate of warm colors is higher than that of cool colors, and the click rate of KOL is higher than that of no KOL.
Let’s look at an example,
Generally the higher the CTR the more effective the marketing campaign has been at bringing people to a website.
(Generally speaking, the higher the click-through rate, the better the market effect of guiding users to the website.)
5. ROI
“You can’t do this project, the ROI is too low.”
People are floating in the rivers and lakes, how can they not suffer the knife, the project is often not passed because ROI (Return on Investment) is too low, this abbreviation means return on investment. Whether it is investment, marketing, or operation, as long as the behaviors related to money are related to ROI.
Because the money spent is the boss’s money, the boss cares about how much money you can earn back after spending a dollar to go out. The more money you earn, the higher your ROI.
Let’s look at an example,
As a decision tool, ROI helps identify marketing mix activities that should continue to be funded and which should be cut.
(As a decision-making tool, the return on investment can determine which activities in the marketing strategy can continue and which need to be cut.)
6. CPC, CPM, CPA
Douyin, Toutiao, and Weibo, the bulk of the annual revenue of Internet companies come from advertising expenses.
How do they charge Party A? There are many ways, let’s find out about CPC, CPM, CPA~
CPC (Cost per click): Charge per click, how much money users charge per click.
CPM (Cost per impression): Charge per impression, how much is charged per thousand impressions.
CPA (Cost per action): Charge by behavior, how much is charged for each behavior (such as adding a shopping cart, placing an order, etc.).
Let’s look at an example,
CPC, along with CPM and CPA, is used to assess the cost effectiveness and profitability of online advertising.
(CPC, CPM, CPA can reflect the efficiency of spending money and the profitability of online advertising.)
7. EDM
We have all received advertising emails. This marketing method is called email marketing.
Its English abbreviation is EDM (Email Direct Marketing), which was born with the development of the Internet.
Email marketing has evolved rapidly alongside the technological growth of the 21st century.
(E-mail marketing develops with the rapid development of the Internet in the 21st century.)
Good email marketing can connect companies and customers, while poor email marketing is thrown into the trash can. Let’s look at an example:
It usually involves using EDM to send advertisements, request business, or donations, and is meant to build loyalty, trust, or brand awareness.
(EDM can be used to send advertisements, business invitations, fundraising invitations, which can build user loyalty, trust and brand recognition.)
8. SEO
We all know that if someone clicks a keyword on Baidu, the company will pay Baidu advertising fee.
Is there any way to “advertise” on Baidu without spending money? ——SEO (Search engine optimization) can do it, it means search engine optimization.
Because we search on Baidu, Baidu has a set of rules to sort which information is displayed first and which information is displayed later. If we optimize our information to Baidu’s priority information, it means that you can get free traffic. This is what search engine optimization needs to do.
Let’s look at an example,
SEO may target different kinds of search, including image search, video search, academic search, news search, and industry-specific vertical search engines.
(Search engine optimization can anchor different types of searches, including pictures, videos, academic, news, and industry vertical searches.)
9.BD
Business development relies on old drivers, and new business development relies on BD (Business Development).
BD is what we often say about business development. New business development, partnership establishment, and exploration of new cooperation methods are inseparable from it. In the wind and rain, BD is always waiting for you at the door of the company~
BD’s objectives include branding, expansion in markets, new user acquisition, and awareness.
(BD’s tasks include brand building, market expansion, new user acquisition, brand recognition, etc.)
Let’s look at an example,
BD can be taken to mean any activity by either a small or large organization, non-profit or for-profit enterprise which serves the purpose of ‘developing’ the business in some way.
(As long as the behavior can develop the enterprise, it can be called BD, whether it is a large company or a small company, a profit organization or a non-profit organization.)
10. RD
We all know that the position of a product manager is called PM (product manager), so what should the R&D engineer responsible for IOS and Android be called? -They are called RD (Research and Development engineer).
In any Internet company, R&D is very important because:
Research and development constitutes the first stage of development of a potential new service or the production process.
(R&D is the first step in shaping potential new services and new production processes.)
Peaked caps, plaid shirts, and running shoes are standard items in their daily dresses. Because of their hard work, they generally have sparse hair in R&D (but they have high salaries).
Let’s look at an example,
After ten years’ working, he finally transformed form RD to PM.
(After ten years of work, he officially transitioned from R&D to product manager.)
11. UED
NetEase’s H5 screen has been refreshed again, JD’s app has been revised, and the opening page of Weibo has been updated. These tasks are all done by the UED (User Experience Design) department of the Internet company.
UED means user experience design and also refers to a department composed of UI designers and visual designers. We interact with mobile phones and apps every day. The UED department is now not only responsible for vision and user experience, but also for the company’s brand building.
Let’s look at an example,
UED is the process of enhancing user satisfaction by improving the usability, accessibility, and pleasure provided in the interaction between the user and a product or service.
(UED is a process to improve user satisfaction by improving the usability, simplicity, and pleasure of the interaction between users and products.)
12. VP
In business interviews, we often hear: “Hello, this is our company’s
