As a global popular beverage, Coke has been popular for more than 100 years.
Among the friends around the editor, many are diehard fans of Coke. Every gathering is a must-have item.
In the Coke world, there are also two hegemons, one is Coca-Cola and the other is Pepsi.
The secrets of one of the old stores, Coca-Cola, reported by foreign media who have always loved eight kinds of secrets.
After reading these secrets, you will probably be surprised. You can’t think of the many doorways in Little Coke.
If you want to ask why this soft drink is so popular all over the world, the answer lies in its unique secret recipe.
#1 The secret ingredients
Coca-Cola Secret Recipe
This secret recipe for Coca-Cola’s continuous income is the company’s key protection object.
So where is the secret recipe? Who keeps it?
Let’s take a look.
The secret formula of Coca-Cola is fiercely protected, so much so that only two people who work at the company know the exact ingredients that make up this unique soft drink. While this is a disappointment to many, it’s not at all surprising that one of the wold’s most profitable companies wouldn’t give away the formula of success so easily.
The secret formula of Coca-Cola was closely guarded. Within Coca-Cola, only two employees knew the exact composition of this soft drink. Although it may sound a bit disappointing to most people, you must know that, as one of the most profitable companies in the world, Coca-Cola will certainly not easily reveal its secret formula.
The only official written copy of the formula is said to be stored in a US bank vault in Atlanta. In order to keep it safe, the company gave the bank almost 50 million shares of stock and introduced some bizarre policies to keep everyone away, such as:
It is said that the only copy of the secret recipe is kept in the vault of the Bank of America in Atlanta. In order to ensure safety, the Coca-Cola Company provided approximately 50 million shares to the bank and issued various strange policies to prevent things from going wrong, such as:
The two people who know about the formula aren’t allowed to fly on the same plane.
Two people who know the secret recipe are not allowed to take the same flight.
No one can read the formula without the presence of God and Jesus.
Without the existence of God and Jesus, no one can read this secret recipe.
#2 The addiction
What is added to Coca-Cola?
Others will ask, why do you want to drink Coke as you drink?
In fact, there is a reason for this, because there are additives in it. It contains something similar to cocaine.
Coca-Cola originated as a form of alcoholic drink which pharmacists – and Coca-Cola inventor, John Pemberton, called ‘French Wine Coca’.
Coca-Cola originated from an alcoholic drink. John Pemberton, the inventor of Coca-Cola as a pharmacist, calls this drink “French wine delicious.”
Amongst the ingredients is said to have been a euphoria-inducing mixture of cocaine and alcohol that was called cocaethylene.
It is said that these ingredients contain a substance called nococaine and cocaine, which is a mixture of cocaine and alcohol, which can make people feel pleasant.
When a later version of the drink followed, Pemberton replaced this ingredient with sugar syrup and made Coca-Cola the ideal temperance drink.
Later, the ingredients were changed. Founder Pemberton replaced this ingredient with syrup, turning Coca-Cola into a low-alcohol beverage.
#3 How Coca Cola got its name?
How did Coca-Cola get its name?
Well, as everyone knows, the name Coca-Cola is so successful that it is unforgettable.
So, how did this nice name come from?
Originally intended as a patent medicine, it was invented in the late 19th century by John Pemberton and was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coca-Cola to its dominance of the world soft-drink market throughout the 20th century.
It turned out that at the earliest, this soft drink was a prescription drug, invented by John Pemberton in the late 19th century. Later, businessman Asa Griggs Candler used various marketing strategies to make Coca-Cola popular all over the world in the 20th century.
The drink’s name refers to two of its original ingredients: coca leaves, and kola nuts (a source of caffeine).
Its name actually refers to the two ingredients used in the beverage, namely coca leaf and kola fruit (the source of caffeine).
Later, for symmetry, they changed kola’s k to c and became coca cola.
When Coca-Cola entered China in the 1920s, Coca Cola was first translated as “tadpole gnawing wax.”
But obviously, such a name certainly cannot bring the brand into flames, so the Coca-Cola Company publicly published a reward of 350 pounds for a translation.
At that time, a Shanghai professor defeated all other opponents with the word “Coca-Cola” and took the prize money.
And, with this resounding name, Coca-Cola is also very popular in China.
#4 The marketing strategy
What marketing tactics does Coca-Cola have?
Of course, the secret recipe is good, but Coca-Cola is booming around the world, there is another important reason, that is, the marketing is well done.
A huge part of Coca-Cola’s success lies in the effectiveness of the marketing plan. The goal was to create a universal target market and promote that product on a global level. This was achieved through focusing on 3 aspects:
A large part of Coca-Cola’s success is that marketing measures are very efficient. The goal of Coca-Cola is to establish a global market to sell beverages worldwide. This is mainly achieved through three aspects:
Acceptability – introducing the product into consumers’ everyday lives and making it their no.1 choice.
Acceptability-Introduce the product into consumers’ daily life and make it the first choice.
Affordability-Coca-Cola keeps the price range low and it’s worth the money.
Affordability-Coca-Cola keeps prices low and good value for money.
Availability-ensuring the product is available wherever consumers may need it.
Universality-to ensure that no matter where consumers can buy.
Well, the above is the secret of Coca-Cola.